Loaded Promotions Logo Design

Approached by a printing company based in Arizona, to create 'A cool noticeable logo, something that is easily vector traced, simple and bold'. The client also specified a two colour palette. Taking the initials 'L' and 'P', the letterforms developed into two specific visual options, one simply being a signature and a 'messenger' being the other. The circular border pays homage to the Scooter Rally/'Northern Soul' patches of old. Both 'signature' and 'messenger' were artworked up on the Mac and combined with a variety of potential layout/typographic outcomes.